A trusted leader to CXOs and Investors

Someone tothink with.

I translate strategic vision into dependable execution — building services and products, scaling delivery capacity, and leading complex high-priority initiatives.

Open to focused full-time roles with operating ownership.Open to the right role, with real ownership.

Aswin Sethuraman

Business priorities I work on.

Building or expanding a technology business

I align partnerships, GTM, talent, and delivery to scale technology businesses—including governing India operations for overseas-headquartered organizations.

Scaling services beyond headcount

I scale delivery through IP-driven automation, expanding margins by decoupling revenue from linear headcount.

Taking leadership priorities through execution

I take ownership of cross-functional initiatives, bringing decisions, teams, and accountability together to deliver on the leader’s business priorities.

Close enough to understand.
Accountable enough to deliver.

I aim to be the 'go-to man' that visionary leaders trust with their complex priorities — building the teams, decisions, and operating rhythms that make progress dependable.

Having worked alongside founders and investors on performance, operating priorities, and term-sheet exercises, I deeply understand how growth, delivery, revenue, and accountability must be managed against the business plan.

Stakeholders:
CEOs & CXOsFoundersGCC LeadersInvestorsExecutive Search

Mandates:Executive LeadershipChief of StaffStrategy OperationsGTM & Client LeadershipConsulting Practice Leadership

Worked across businesses, teams, domains and markets.

ODC - Operationalize & Scale

Business, Talent operations & OKR, and GTM planning for a spin-off entity, with Databricks partnership development.

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We are now sold with the power of visual thinking process & instruments shared by Aswin to approach and solve problems in any forms.
Portrait of testimonial speaker for Koantek

Sohini Ponnam Avirneni
Founder & CEO, Koantek

Product Scaling & GTM

Product scaling, technology alliances, and joint sales opportunities with enterprise accounts.

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The journey with Aswin and his TODAC team enabled us in overcoming the early roadblocks of Product Scaling, MRR Traction, Cross border GTM and Tech alliances
Portrait of testimonial speaker for DataSwitch

Karthikeyan Viswanathan
Co-founder & CEO, DataSwitch

IT services differentiation

Data services differentiation through product capabilities, technology partnerships, and sales enablement.

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Aswin has great knowledge in IT services business and their ecosystem created an impactful difference in SLK Data Services Line (DSL) as value proposition for our clients.
Portrait of Nagesh KP

Nagesh KP
Head of Digital Services Line, SLK Softwares, now an Altimetrik Company

Product Consulting & Launch

Product-market fit, technology assessment, and GTM planning for industrial 4.0 solutions, including positioning, pricing and channel partnerships.

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We engaged Aswin and TODAC team for their knowledge and expertise in designing an overall strategy. We are now happy to have obtained significant clarity on the SANDS Industrial Solutions business.
Rajagopal LR

Rajagopal LR
CEO, SANDS

US Federal Government Operations

Services differentiation, AWS competency build, opportunity intelligence, proposal process for US Federal contract vehicles.

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Aswin has been instrumental in 24x7 Systems growth. Not just at the consulting layer, but also hands-on led our US Federal Solutions and AWS Partnership to maturity.
Portrait of testimonial speaker for 24x7 Systems

Srinivas Surapaneni
CEO & President, 24x7 Systems Inc.

Platform strategy & execution

Ideation to Implementation for textile traceability, trade, jobs, and auctions, including scope, budgeting, and vendor evaluation.

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Aswin and his team unboxed us in finding the 4 fits across Product, Market, Model and Channel with an actionable plan for UX & Prototyping
Portrait of testimonial speaker for Texcoms Worldwide

Boobalan Pitchamuthu
Founder & CEO, Texcoms Worldwide

Pricing & customer acquisition

Platform pricing, enterprise entry propositions, and access to systems integrator partnerships.

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We were challenged to do things in a practical approach that we were excited about - deriving pricing sciences & customer acquisition plans. Aswin closely handheld and crucially helped us.
Portrait of testimonial speaker for Invisibl.io

Harish Ganesan
Co-founder, Invisibl.io

Technology partnerships

Technology Partnership development and coaching internal champions to manage partner relationships proactively.

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We have seen the significant impact that Aswin and his consulting team has made to our business with Technology Partnership Model.
Portrait of testimonial speaker for Indium

Ram Sukumar
Founder & CEO, Indium

Technology Planning

Discovery & ideation sessions for functional and technology planning for a US insurance marketplace.

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Thank you Aswin and his consultants for giving me the strategic lens of my dos and don’ts on my long-term vision.
Portrait of testimonial speaker for Fabian Insurance Services

Luis Fabian Hernandez
President & CEO, Fabian Insurance Services

A proprietary toolkit, Value Traceability Framework (VTF) that I developed, connects an organization's core offering with customer value, business enablement, and stakeholder outcomes; mapping strategy to value realization.

Mapping Strategies to Value Realization framework: the core offering connects customer vision, objectives and strategic initiatives; business enablement across GTM, finance, operations and technology; and stakeholder value through growth, profitability, asset efficiency, governance and execution.
PROPRIETARY

Clarify customer value

Connect the longer-term vision to measurable business objectives and the strategic initiatives that need attention.

Align business enablement

Identify what execution needs across GTM, financial planning, finance and legal, people and operations, and technology.

Define stakeholder outcomes

Drive explicit value: top-line predictability (NRR), profitability (adjusted EBITDA), asset efficiency, and exit-ready governance.

Aswin Sethuraman in a working discussion beside a whiteboard

How I think. How I turn strategy into action.

This VTF framework reflects how my mind works: start with the business outcome, connect the customer priorities, align the capabilities, and translate them into action. I use it to give founders and stakeholders a clear line of sight from strategic intent to measurable business value. As a living document, it evolves through each application, sharpening the priorities, decisions, and Commercial Thinking.

ProblemBusiness ValueSolutionEffort/CostOutcome

Agentic AI.
Applied to the top line.

Currently exploring how Agentic AI can strengthen meeting readiness, account intelligence and stakeholder value for sales and partner teams, requirement traceability, value positioning and proposal development for GTM and solution engineers.

The question: where can it improve commercial decisions and execution?

What needs to move forward in your organization?

I’m looking to bring the experience I’ve built across businesses into one organization — to help it grow, strengthen how it operates, and take deeper accountability for the results.